Job Details

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Metropolitan State University of Denver
  • Position Number: 2204215
  • Location: Denver, CO
  • Position Type: Public Relations, Marketing and Communications


Associate Director of Admission, Recruitment Communications and Events

Position Number: E00898
Salary for Announcement: The salary range is $57,600 -$76,900 The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. The above salary range represents the Universitys good faith and reasonable estimate of the range of possible compensation at the time of posting. MSU Denver offers a full benefits package.
Employee Category: Professional staff
Department: Admissions Office

Position Summary:
Reporting to the Director of Diverse Recruitment, the Associate Director of Admission, Recruitment Communications and Events primary responsibility is to develop and execute an integrated marketing plan for undergraduate enrollment in close collaboration with the Strategy, Marketing and Communications (SMC) division. This position manages the use of various channels in order to amplify national awareness of Metropolitan State University of Denver's (MSU Denver) signature educational experience of meeting students where they are and enhancing its role of providing an affordable and transformative education, through electronic, web, print communications, and social media channels. In addition, this position will manage a team member who is responsible for creating special events for prospective students and other influencers to demonstrate MSU Denver's brand in action.

Candidates should possess strong writing and creative skills, an understanding of data analytics, teamwork competencies, ability to effectively use communications tools, and a comprehensive understanding of the enrollment funnel.

The successful candidate will be a detailed oriented individual with strong time management skills and be flexible, having the ability to adapt to rapid changes while staying informed on the latest admissions trends in strategic student search, Slate enhancements, as well as the ever-evolving best practices and ethics of the admissions and enrollment procession.
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Duties/Responsibilities:
40% Create both strategic and transactional messaging to drive applications, admits, and ultimately enrollment. Monitor and test messaging for effectiveness and recommend changes to strategy to produce improved results throughout the recruiting cycle. Utilizes communication data such as open rates, click-through rates, subject line performance, and A/B testing to determine effectiveness of campaigns. Research and execute best practices for differentiating messages for various target populations (traditional, readmit, international, nontraditional, underrepresented minorities, transfer students). Design, test, send, and assess communications using the University customer relationship management (CRM) software application Slate. Builds and maintains a calendar of communications and informs the office of upcoming and delivered communications. Responsible for managing the budget for communications-related expenses.

25% Lead the team that plans and delivers special events including (but not limited to) open houses, admitted student days, admission summits, advisory board retreats, school counselor events, and coordinates our student tour guides (Crew in Blue). Recruit and coordinate community participation (faculty, staff, and students) and work with third party vendors, to deliver a unique experience that will clearly demonstrate the value of a MSU Denver education. Responsible for managing the special events budget.

20% Works with Strategy, Marketing and Communications (SMC) and external enrollment consulting firms to develop, maintain, and implement a robust, multi-channel marketing and communications calendar for target audiences. Manages communications flow and fulfillment for all print and electronic materials, ensuring timely delivery of information to prospective, applicants, and new admits students. Serves as primary Admissions contact with the SMC office and external enrollment consulting firms, working closely with the Universitys brand marketing and creative team in development of publications, print, digital collateral ads. Assists with the development and posting of engaging content on social media channels.

10% In collaboration with SMC, manages and updates admissions website content using the Universitys content management system. Serves as a brand steward, ensuring that the Universitys identity elements are used correctly in admissions communication, publications, and marketing materials. Creates and updates recruiting scripts, talking points, and presentations for admissions recruiters and front-line personnel.

5% Other duties as assigned.


Required Qualifications:
A Bachelors Degree from an accredited college or university in Marketing, Communications, or a related field
Experience with marketing and/or communications experience which may include:
Developing, writing, editing, managing, and executing digital and direct
marketing/communications campaigns
Working with creative teams, including copywriters, photographers,
videographers, and graphic designers as well as managing the print production
process and specifications for large scale design projects
Experience supervising student and professional staff
Experience using a Web content management system to update and maintain websites
Graphic design experience with editorial design (i.e. printed publications), corporate design (logos and branding), advertising, web design, and/or communication design
Experience with a customer relationship management system (CRM)

Important Note: Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meet all required qualifications.


Preferred Qualifications:
A Masters Degree in Communications, Marketing, Advertising, or a closely related field
Experience with Slate customer relationship management system (CRM)
Experience with Banner information system or similar student information system.
Experience working in an admissions office or in a higher education setting
Experience coordinating campus visits and executing events


Posting Date: 03/29/2021
Closing Date:
Closing Instructions: Open Until Filled

Special Instructions to Applicant:
IMPORTANT: In order to be considered as an applicant you must apply via the online application system, www.msudenverjobs.com.

References refers to a list of three professional references and their contact information.

Official transcripts will be required of the candidate selected for hire.


To apply, visit https://www.msudenverjobs.com/postings/15726





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